Wednesday, 5 December 2012

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Thursday, 18 October 2012

Lana loves Lady Petrova

Lana Del Ray looking fabulous in Lady Petrova in her new video Ride

Check out how good she looks in the Snow Queen dress Here

Friday, 12 October 2012

Free falling

We have fallen in love with Charlotte Free - model of the moment rocking Karen Walkers Anytime sunglasses in the latest issue of NO Magazine.

Tuesday, 9 October 2012

Spring Carnival 101 ideas

Karen Walker Dress
Stylist: Chloe Finley
Photographer: Steven Chee
Marie Claire Nov 2012

Off to the races

Jennifer Hawkins rekindling our love affair with the races in this super chic Karen Walker Dress

Photography: Georges Antoni    Styling: Dave Bonney

Wednesday, 26 September 2012

Super Duper Rihanna

Rihanna rocking the Super Duper sunglasses from Karen Walker Eyewear

Kuwaii at Perth Fashion Festival

Check out these great runway shots from Kuwaii during Perth Fashion Festival

Wednesday, 19 September 2012

The cherry on top!

Loving this full page editorial of Sretsis from Marie Claire's October issue!

Monday, 17 September 2012

If you like Piña Coladas...

We are looking forward to summer here at the agency!

The campaign image above from Ana Diaz's Edo Tropica collection does such a good job at teasing us!
We've already planned how we are going to spend Summer 2013...

This is what we will be wearing:

Print on print: loving this super cute outfit from the Diaz Summer 2013

This is what we will be drinking:

The PMFA Piña Colada


2 Cups of chilled pineapple juice
1/2 Cup of white rum
1/2 Cup of coconut cream
2 Tablespoons of finely grated palm sugar
1 Cup of crushed ice
ice and pineapple wedges to serve

This will be our essential beach item:

Karen Walker has luckily designed a range of cute beach towels available from Myer

This is what we will be listening to:

Nothing like a bit of Calypso - lets get this conga line all the way from Surry Hills to Bondi!


The highly anticipated Candy Bar stocking limited edition goodies from Karen Walker's iconic Eyewear collection is on its way around the globe... 
We are looking forward to November when it arrives at Incu!

Thursday, 13 September 2012

Karen Walker
Fantastique Magnifique

Tuesday, 11 September 2012

Fantastique Magnifique!

Backstage at Karen Walker's Spring/Summer 2013 at New York Fashion Week

Wednesday, 5 September 2012

I thought you'd never ask....

We are very proud of our girls at Twenty Seven Names who showed an AMAZING collection at NZFW this morning. We are expecting big things for this brand that's for sure.

GAGA for Karen Walker Sunglasses

Lady Gaga wearing Karen Walker Iris

Dress ups

It's Wednesday! Why not get inspired and plan a glamourous weekend out on the town. We think it's every girls dream to play a little dress up and the new Lady Petrova store is the perfect place for it.

Thursday, 30 August 2012



Wednesday, 29 August 2012

Wong Tang Wednesday

Wong Tang Wednesday

It's hump day so why not treat yourself and that belly of yours to a quality feast at our new favorite - Jonny Wong's Dumpling Bar - With $1 dumplings on a Wednesday night and some rather tempting and delicious cocktails you can't go wrong! Click the link below and check out the write up from our friends at Broadsheet.

Friday, 24 August 2012

Sweet tooth

Gelato Messina - Now open on Crown Street!

Still undecided if this is a good thing or not. The new Gelato Messina is just up the road from the PMFA office... If you are what you eat - we sure are a sweet team!

Man in the mask

Karen Walker Eyewear

Photography : Gavriel Maynard
Styling : Manuel Arthur
Make Up : Alana Kobie
Model : Oli @ Chadwicks

Lets get excited about...

In Cinemas end of August

These shoes were made for walking...

Cute shoes from Kuwaii 

With Summer just around the corner a girl must start gathering all her necessary essentials! We think these little numbers from Kuwaii are 'totemo kawaii' and will make for some very happy feet. Check out the great write up from our friends at Broadsheet.

Thursday, 23 August 2012

 PMFA has a casual Q and A with the fabulous 
Lady Petrova

- What's playing on your iPod at the moment?
Dirty Dancing Soundtrack, No Doubt, Shangri La's, Diplo, TLC and Kate Bush

- What book are you currently reading?
A True Crime Book on Serial Killers

- What item in your wardrobe is getting the most wear at the moment?
The Turkish Delight fuchsia velvet dress from my Winter Collection and my lilac leather platform boots.

- Where do you buy most of your clothes?
Lady Petrova Boutique of course!

- Do you have any favourite current trends?
I love that ladylike fabrications, accessories and bright cosmetics are becoming acceptable for everyday wear.
Wearing lace, flowers in your hair and lipstick is no longer saved for special occasions.
I hate saving...... you should always wear what you buy straight away.... even if it is just around your house!

- Can you describe what your workroom looks like?
On the walls I have theme boards, Mucha posters and 1920's magazines, on the floor at the moment is a sea of brown pattern card, while I finish pattern making my current collection.

- Is there anyone you'd like to see wearing your designs?
I love seeing fabulous girls walking down Flinders lane in my designs, especially when they have added a bit of their own personality by wearing the garment in a totally different way than I designed it.
A couple of weeks ago Lana Del Rey wore my designs when she was in Melbourne and that was amazing!!

- Where or when do you feel most inspired? I can get inspired pretty much anywhere, I have to be careful where I go, or I might end up designing a collection based on an Air Supply Concert and buildings in Shanghai (like my Peace Hotel collection a couple of Summers ago...)
I feel most inspired when I am draping in my studio.

- Could you give us any tidbits about your next collection?
Oh I am so excited by my A/W collection....
It is inspired by two interior designers and socialites from the 1950's Dorothy Draper and Sister Parish, who were actually cousins.
Dorothy Draper was very anti-minimalist <> , she would use bright, exuberant colors and large prints that would encompass whole walls. She incorporated black and white tiles, rococo <>  scrollwork, and Baroque <> plasterwork.
The collection has a real clash of colours and patterns and the styles are much more tailored than my usual draped garments.

- What's the best fashion advice you've been given?
To stay true to yourself.........

Adieu Anna

Adieu Anna

Megan Washington in Karen Walker

Megan Washington 

In the Karen Walker Ruffle Shift With Chain

Wednesday, 22 August 2012


Matina Amanita

Russh Magazine August/September
Stylist: Billie Iveson
Photographer: Dean Podmore

Hot tropic

Salasai shirt and shorts

Marie Claire September Issue
Stylist: Chloe Findley
Photographer: Steven Chee

Happy Birthday to Liz!

Happy Birthday to our wonderful showroom coordinator Liz!

Anytime anywhere

Karen Walker Anytime Sunglasses
Catalogue Magazine Issue One
Stylist: Marina Didovich
Photography: Holly Blake

What a hoot!

Filigree Owl

Karen Walker Filigree Cuff
Catalogue Magazine Issue One 
Photographed by Pete Daly


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+61 2 9281 1110